A regional law firm specializing in personal injury and workers’ compensation struggled with inconsistent lead follow-up and low conversion from initial inquiry to signed retainer. Prospects often slipped through the cracks due to fragmented systems and manual outreach processes. Marketing and intake teams lacked visibility into where drop-offs occurred, making it hard to improve client engagement or optimize campaigns. As digital inquiries surged, the firm’s ability to personalize and scale outreach couldn’t keep up—costing them valuable business.