Active Digital

CASE STUDY

Turning miles into margin: Real-time visibility drives freight profitability

IMPACT SUMMARY

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Operating Margin Increase

Improved profitability across lanes through dynamic pricing models
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Decision-Making Speed

From weekly reports to live routed performance analytics
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Monthly Shipments

Real-time visibility into monthly shipments
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Manual Data Handling

Eliminated spreadsheets, freeing operations teams for value-added tasks

Project Snapshot

A regional freight and logistics provider was drowning in data but starving for insight. With operations spanning thousands of shipments across multiple carriers, modes, and regions, they struggled to turn their fragmented data into real business intelligence. Manual reporting delayed critical routing and pricing decisions, and siloed systems created blind spots in profitability analysis. Operations leaders lacked the visibility they needed to optimize performance, forecast demand, and respond to exceptions in real time.

Our Solution

We centralized the provider’s data into a unified decision intelligence platform—connecting TMS, ERP, customer portals, and IoT fleet data into a real-time dashboard ecosystem. AI agents flagged cost anomalies, simulated rate impacts, and surfaced underperforming lanes. Teams gained live insights into route efficiency, carrier performance, and margin per load. With these signals tied directly to action plans, leadership could now optimize routing, renegotiate contracts, and align pricing strategies in hours—not weeks

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