Active Digital

CASE STUDY

Turning browsers into buyers: Intelligent journeys that drive conversion

IMPACT SUMMARY

0 x

Conversion Rate Increase

Abandoned cart sequences reimagined as dynamic nudges.
0 %

Repeat Purchase Rate

Personalized re-engagement lifted loyalty KPIs.
+ 0 K

Additional Customers Engaged

AI agents scaled hyper-targeted outreach at volume.
$ 0 M

Revenue Attributed to Automation

Direct lift from orchestrated journeys across channels.

Project Snapshot

A global lifestyle brand was struggling to convert traffic into transactions. Despite heavy investment in digital media and a sleek storefront experience, customers often dropped off between product discovery and checkout. Retargeting campaigns lacked nuance, while onboarding and re-engagement sequences failed to reflect user intent or behavior. The result: stagnant conversion rates, flat CLV, and a CX that felt more robotic than relevant.

Our Solution

We designed and implemented AI-driven customer journeys that responded in real time to how shoppers engaged—from first click to post-purchase. Behavioral signals triggered personalized product recommendations, tailored nudges, and timely incentives across email, SMS, and push. High-value leads were escalated for human follow-up, while drop-offs re-entered dynamic retargeting flows. The system continuously optimized based on engagement patterns, driving conversions, loyalty, and incremental revenue with precision.

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Move past the hype.

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