Active Digital

CASE STUDY

From waitlist to wellness: Redesigning the patient experience with AI journeys

IMPACT SUMMARY

+ 0 K

New automated touchpoints triggered

SMS, email, and chat sequences
$ 0 M

Quarterly revenue bump

Recovered revenue from reactivated patients
0 %

Engagement lift across patient journeys

Personalized content improved clickthroughs
0 x

Increase in appointment conversions

From cold leads to confirmed bookings

Project Snapshot

A mid-sized healthcare network struggled with fragmented patient outreach and high no-show rates across its specialty clinics. Manual follow-ups, generic reminder emails, and outdated CRM rules failed to adapt to patient behavior. Journey drop-offs spiked post-referral, and the team lacked visibility into where patients disengaged. The result? Missed revenue, increased admin burden, and long waitlists that didn’t convert into care.

Our Solution

We designed an AI-powered journey orchestration system that responds to how real patients move—from referral through booking to post-visit follow-up. Intelligent agents triggered personalized nudges based on behavioral cues, sent automated reminders via preferred channels, and escalated complex cases to staff with context-rich alerts. Drop-off points were flagged and optimized weekly. The result was a dynamic, always-on journey model that reconnected patients and reclaimed revenue.

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