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Less time between data and useful insight.

World’s largest TV and entertainment system manufacturer

The world’s largest TV and entertainment system manufacturer had its data spread across systems. Each used different definitions, so every new question started with preparation. A unified intelligence platform shortened the path from data to insight.

THE CHALLENGE

The world’s largest TV and entertainment system manufacturer held its data in separate systems with separate definitions. Each new business question started with finding, reconciling and preparing data before anyone could analyze it. That pattern is common. In a November 5, 2019 report citing Gartner research, CIO notes that for many organizations, up to 70 percent of their time is spent on data preparation tasks. When preparation sits between every question and its answer, insight arrives after the decision it was meant to inform.

THE APPROACH
  1. 01 / FOUNDATION

    Agree the questions and the owners.

    Leadership named the decisions the platform had to serve, with an owner and a success measure for each. Shared definitions were agreed before any pipeline was built.

  2. 02 / EXECUTION

    Build one governed data foundation.

    Data engineering connected source systems into a unified intelligence platform with modernized reporting pipelines. Deterministic pipelines handle ingestion and reconciliation, and quality checks run on every load, so data is ready before a question is asked.

  3. 03 / INTELLIGENCE

    Turn signals into decisions.

    Agents monitor the agreed measures, surface significant changes and draft the analysis for the owner of each decision, with sources attached. People decide what to act on, and the platform tracks how quickly insight becomes action.

THE WORKFLOW
  1. Ingest

    Source data arrive on a schedule through owned connections.

  2. Reconcile

    Records are matched to shared definitions, and quality exceptions are flagged.

  3. Detect

    Agents watch the agreed measures for significant changes.

  4. Explain

    A draft analysis is prepared with its sources and assumptions.

  5. Decide

    The decision owner reviews it in a role-aware workspace and chooses the action.

  6. Learn

    Outcomes are recorded, so the next analysis starts from what happened.

THE OUTCOME

Analysts spend less time preparing data and more time on the questions that matter, and the business owns the platform, definitions and pipelines it runs on.

DELIVERY AREAS

The disciplines behind the outcome.

  • 01 / DELIVERY AREA

    Unified intelligence platform

OPERATING LESSON

Time to insight and time to action are different measures. A faster answer creates value only when someone acts on it, so the next measure is how quickly insight becomes a decision.

INDUSTRY BASELINE

Outperformed the industry benchmark.

The platform outperformed this baseline for time spent preparing data.

  • Up to 70 percent of organizations’ time is focused on data preparation tasks, according to Gartner research.
  • Gartner’s Ehtisham Zaidi: “Finding, accessing, cleaning, transforming, and sharing the data, with the right people and in a timely manner, continues to be one of the most time-consuming roadblocks…”

Thor Olavsrud, “Data preparation tools: Your analytics strategy’s secret weapon,” CIO, November 5, 2019, citing Gartner research

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