CASE STUDY
Future-proofing growth: Unifying martech for scaled telecom activation
IMPACT SUMMARY
↑
0
%
Increase in lead-to-sale conversion rate
Through smarter routing and scoring
+
0
M
Net-new records unified
Across five legacy systems
$
0
M
Attributed pipeline lift
Within two quarters of go-live
↑
0
x
Campaign launch velocity
From monthly to weekly go-lives
Project Snapshot
A telecom provider was hitting growth ceilings due to outdated marketing infrastructure.
Fragmented tools, inconsistent lead scoring, and misaligned automation logic made
campaign execution slow and unpredictable. Sales teams received poorly qualified leads,
marketing couldn’t prove its impact, and the entire GTM motion lagged behind competitors
embracing real-time personalization and smarter orchestration.
Our Solution
We re-architected their marketing stack around a unified GTM model—integrating
Salesforce, Marketo, and Segment into a compliant, high-performance engine. AI agents
accelerated configuration, mapped data flows, and optimized automation logic, while
consultants embedded with RevOps to define scoring models and reporting pipelines. In
less than 90 days, the client went from bottlenecks to a real-time, insight-led GTM
system—capable of scaling campaigns, proving ROI, and fueling sales with
precision-qualified leads.
SERVICE MIX
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Move past the hype. Get real world results – fast.
Move past the hype.
Get real world results – fast.