CASE STUDY
How a legacy snack brand unlocked AI-driven demand gen
IMPACT SUMMARY
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M
Impressions delivered
Reach focused on highest-likelihood buyers across geos
$
0
M
Net-new revenue
Revenue directly attributed to new AI-optimized campaign mix
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x
MQL-to-SQL conversion rate
Persona-first targeting drastically improved mid-funnel efficiency
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%
Campaign CTR
More compelling, test-validated creatives increased engagement
Project Snapshot
An established snack brand was losing traction with digitally native consumers. Despite strong awareness, their campaigns underperformed—failing to convert interest into real demand. Messaging was generic, channels were fragmented, and creative fatigue set in quickly. With expansion plans into new geographies and audiences, the CMO needed a smarter, more adaptive way to drive performance across digital demand programs without inflating spend.
Our Solution
We designed a full-funnel demand generation engine powered by AI agents that dynamically created and tested creative variants across Meta, YouTube, and programmatic channels—tailored to nuanced persona and geo data. Campaigns prioritized mid-funnel acceleration and high-LTV segments, while agents continuously adjusted bidding, messaging, and targeting logic in real time. Our consultants refined goals and touchpoints weekly, resulting in a measurable conversion lift and millions in attributed revenue growth.
SERVICE MIX
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Move past the hype. Get real world results – fast.
Move past the hype.
Get real world results – fast.