Active Digital

CASE STUDY

From siloed storytelling to streamlined scale: Reinventing a cross-channel media brand

IMPACT SUMMARY

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Speed to Market

From concept to campaign in under a week.
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Engagement Uplift

Unified brand voice drove deeper audience connection
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Monthly Impressions

Syndicated assets reached 7 global platforms
$ 0 M

Quarterly Revenue Lift

Cross-platform alignment converted brand equity into ad revenue.

Project Snapshot

A global media company faced escalating content demands across dozens of platforms—each with different formats, tones, and timelines. Fragmented brand guidelines led to inconsistent visuals and diluted messaging, frustrating creative teams and confusing audiences. Launch cycles were slow, repurposing was manual, and reactive production left little room for innovation. Leadership knew the brand had to scale smarter, not just louder.

Our Solution

We built a modular brand system anchored in shared visual language and adaptive storytelling frameworks—then trained AI content agents to generate and localize assets in real time. Every asset was mapped to brand pillars, voice, and format constraints—so content teams could scale across web, social, OTT, and broadcast without starting from scratch. Performance signals and competitor cues informed updates, ensuring brand expression stayed both on-message and on-trend.

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Move past the hype.

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