Active Digital

CASE STUDY

Redefining luxury: How an iconic fashion house rebuilt its operating model for digital-first growth

IMPACT SUMMARY

0 %

Operating Margin Increase

Leaner org design boosted margin across divisions
0 x

Productivity Multiplier

More campaigns executed per headcount
$ 0 M

Annual Cost Savings

Reduced fixed overhead by consolidating functions
+ 0 %

Cross-Channel Speed

Faster launch-to-shelf across DTC and retail

Project Snapshot

A heritage fashion brand with over a century of legacy was struggling to compete in a market now defined by fast fashion agility and digital-native disruptors. Its matrixed org chart slowed decisions, while disconnected retail, e-commerce, and marketing teams operated with conflicting priorities. Leadership needed to rewire the business—without sacrificing brand cachet or creative integrity.

Our Solution

We partnered with the executive team to rearchitect their global operating model from the ground up—aligning creative, commercial, and operational units around a unified value stream. Using AI simulations, we modeled decision flows, staffing, and campaign timelines across markets. Bottlenecks were eliminated, redundant roles restructured, and governance redefined. The new model fused creative excellence with agile execution—unlocking speed, savings, and strategic clarity across every collection and campaign.

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