CASE STUDY
Playbook reinvented: Restructuring a legacy sports brand for high-velocity growth
IMPACT SUMMARY
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%
Increase in cross-team project velocity
From planning to execution in weeks, not months
0
x
Faster sponsorship deal cycles
Negotiation-to-close cycle compressed via better role clarity
+
0
M
Revenue growth within 12 months
New commercial model unlocked untapped value
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Reduction in operational overhead
Leaner structure reduced redundancy and boosted ROI
Project Snapshot
A sports league, facing declining fan engagement and stagnant revenue, struggled with
internal silos, overlapping roles, and outdated workflows. Sponsorships were slow to
close, digital initiatives were under-resourced, and innovation repeatedly stalled at the
execution stage. Leadership knew the game had changed—but their organization hadn’t
kept up. Without a clear model for cross-functional coordination and accountability,
opportunities kept slipping through the cracks
Our Solution
We architected a modern operating model that redefined how the organization
worked—aligning commercial, digital, and operational teams around shared goals and
clear decision rights. Using AI-driven simulations, we stress-tested proposed structures,
highlighted coordination risks, and refined workflows before implementation. The result: a
faster, more focused, and scalable organization ready for the next era of sport.
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