CASE STUDY
Synchronizing sales and scale: How one OEM unified global GTM systems
IMPACT SUMMARY
↑
0
X
Sales-qualified leads
From fragmented regional lists to a global demand engine.
↑
0
%
Quote-to-close conversion rate
Sales motions re-aligned with actual buyer journeys.
0
K
New buyers identified in target verticals
AI-identified accounts via behavioral segmentation.
$
0
M
Net-new revenue per quarter
Attributed to GTM system overhaul and re-routing logic.
Project Snapshot
A global manufacturer of industrial automation systems was struggling to scale sales efficiency across regions. Disjointed CRM systems, siloed marketing automation, and inconsistent lead scoring left commercial teams flying blind. Launching into new verticals only compounded the chaos—buyers were being missed, handoffs were breaking, and teams couldn’t tell which strategies were working. Without a unified GTM engine, growth felt more like guesswork than strategy.
Our Solution
We mapped the company’s full GTM value chain—audiences, funnels, and revenue touchpoints—then rebuilt it into an integrated architecture powered by intelligent orchestration. AI agents simulated buyer journeys across segments and geographies, highlighting breakdowns in handoff and timing. These insights were operationalized directly into Salesforce and Pardot, where routing logic, lead scoring, and campaign flows were redefined. The result: a global GTM system that adapts to market signals and drives results across borders.
SERVICE MIX
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Move past the hype. Get real world results – fast.
Move past the hype.
Get real world results – fast.