Active Digital

CASE STUDY

Precision over intuition: Transforming marketing ROI for an industrial equipment leader

IMPACT SUMMARY

0 %

Qualified Leads

Improved targeting and messaging accuracy across industrial buyers.
+ 0 M

Annual Site Traffic

Surge driven by campaign refinement and better persona alignment
$ 0 K

Net New Revenue

Measurable pipeline growth directly linked to reengineered attribution models.
0 x

Efficiency Gain

From fragmented reporting to real-time visibility across every funnel stage.

Project Snapshot

A global manufacturer of precision automation components struggled to understand how their marketing investments influenced actual sales outcomes. Their channels operated in silos, with disconnected metrics from distributors, digital campaigns, and CRM systems. The result: a marketing strategy driven more by legacy habits than reliable data. Without clarity on what was working, growth initiatives stalled, and marketing’s role in revenue was questioned.

Our Solution

We implemented a unified marketing intelligence platform that stitched together campaign data, web analytics, CRM activity, and sales attribution—turning scattered insights into a high-trust decision engine. With AI agents surfacing real-time performance trends and conversion paths, the client gained daily visibility into what moved the needle. Messaging was fine-tuned, budgets reallocated, and industrial personas prioritized—driving tangible revenue impact with greater efficiency.

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Move past the hype. Get real world results – fast.

Move past the hype.

Get real world results – fast.