CASE STUDY
Fueling smarter growth: Real-time ROI attribution for energy marketers
IMPACT SUMMARY
$
0
M
Incremental revenue
Identified underperforming spend reallocated to top-tier assets
↑
0
%
Campaign ROI
Attribution clarity across markets
+
0
M
Barrels tracked
Integrated drilling, transport, and marketing data
↑
0
x
Faster decision cycles
From monthly reviews to same-day pivots
Project Snapshot
A global energy company faced mounting pressure to justify rising marketing costs across
upstream and downstream operations. Campaigns ran across geos and platforms—from
LinkedIn ads targeting investors to geotargeted promotions for fuel loyalty programs—but
no single system could show which activities truly influenced revenue. Fragmented
reporting delayed decisions, frustrated finance, and left marketing in the dark when
performance dipped.
Our Solution
We deployed a unified marketing intelligence framework built to handle the complexity of
oil & gas operations. Our consultants mapped every touchpoint—digital ads, CRM activity,
field events, and even transactional data from partner networks—into a centralized model.
AI agents flagged anomalies, optimized attribution paths, and pushed real-time insights to
stakeholders via dashboards and Slack. The result: marketing became a revenue driver, not
a cost center, with clear, defensible links from campaign to cash flow.
SERVICE MIX
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Move past the hype. Get real world results – fast.
Move past the hype.
Get real world results – fast.