Active Digital

CASE STUDY

From chaos to clarity: Scaling a beverage brand’s martech stack for national growth

IMPACT SUMMARY

$ 0 M

Annual revenue uplift

Driven by more efficient campaign execution and reduced leakage
0 x

Lead capture velocity

From manual imports to real-time sync across platforms
0 %

Time to campaign deployment

Reduced from 8 weeks to 3 days
+ 0 K

Monthly customer interactions

Boosted through personalized, automated outreach

Project Snapshot

A premium beverage brand expanding into retail chains across the U.S. faced a tangled mess of disconnected marketing tools. Campaigns were delayed due to clunky integrations, lead routing was unreliable, and reporting lagged behind reality. With new distribution deals and regional promotions launching monthly, their growth was throttled by a tech stack that couldn’t keep pace with marketing ambition.

Our Solution

We rebuilt the brand’s MarTech infrastructure from the ground up—integrating Salesforce, Klaviyo, and Segment into a unified system designed to scale. AI agents automated lead routing, validated sync logic, and recommended best-practice workflows, while our consultants redefined MQL scoring and campaign triggers. The new stack enabled real-time audience segmentation, rapid campaign deployment, and seamless reporting—empowering the marketing team to execute with speed and precision.

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