CASE STUDY
Fueling precision: How targeted AI sparked energy buyer lead-gen
IMPACT SUMMARY
↑
0
x
Qualified enterprise leads
From niche targeting to regional dominance
↑
0
%
Campaign conversion rate
From generic messaging to segment-specific offers
+
0
K
Net-new contacts reached
Breakthrough reach in refinery and composites markets
$
0
M
6-month net new pipeline
Direct attribution from ABM and search investments
Project Snapshot
A specialty chemicals firm supplying advanced polymers and catalysts to the energy sector was struggling to scale lead generation beyond its legacy client base. Campaigns were overly broad, content lacked technical depth, and media spend was diluted across unqualified audiences. Sales cycles were long and complex, but top-of-funnel efforts weren’t calibrated to engage the specific roles driving decisions in refineries, storage operations, and advanced materials R&D. The result: flat growth, underperforming campaigns, and a disconnect between marketing activity and revenue outcomes.
Our Solution
We rebuilt the company’s demand engine from the ground up—starting with technical persona mapping across engineering, procurement, and R&D roles. AI agents generated tailored messaging variants optimized for each audience and platform, from LinkedIn to industry-specific search. Performance was monitored and adapted daily, using conversion data to reallocate budget toward the highest-performing segment-creative-channel combinations. Simultaneously, we aligned scoring criteria with RevOps to ensure seamless lead qualification. Within 6 months, the company unlocked a new wave of growth, with precise targeting fueling both lead volume and sales velocity.
SERVICE MIX
Related Case Studies
Distributor Persona Engagement
In the world of wholesale hustle, we turned static SKUs into signal-rich leads—using AI to route, rank, and rev up demand across every buyer segment.
Snack Omnichannel Growth
When legacy snacks met digital sprawl, we wired AI into demand gen—testing creatives, tuning spend, and turning awareness into bite-by-bite growth.
Move past the hype. Get real world results – fast.
Move past the hype.
Get real world results – fast.