CASE STUDY
Turning inventory into opportunity: Full-funnel demand acceleration for B2B distributors
IMPACT SUMMARY
↑
0
x
MQL-to-SQL Velocity
From 30 days to under a week for sales-ready leads
$
0
M↑
Pipeline Value Gained
Incremental pipeline in 90 days from reactivated account
↑
0
%
Lead Engagement Rate
Surge in engagement from targeted campaigns
0
K+
Net-New Prospects
Reach expansion across buyer personas and regions
Project Snapshot
A national B2B distributor was struggling to drive meaningful engagement across their
fragmented customer base of contractors, resellers, and small retailers. Generic outbound
emails and mass digital ads yielded low response rates and minimal pipeline movement.
Their legacy campaigns failed to differentiate high-intent buyers from casual browsers,
causing sales teams to chase cold leads while high-value accounts slipped through the
cracks.
Our Solution
We rebuilt their demand engine from the ground up—starting with segmented personas
mapped to SKU-level buying behavior and sales cycle velocity. AI agents launched
multichannel campaigns with dynamic creative tailored to buyer roles, industries, and
lifecycle stage—testing messaging on LinkedIn, Google, and niche trade platforms.
Campaigns were optimized in real time for engagement, while RevOps workflows were
redefined to align SQL definitions with true intent signals.
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Move past the hype. Get real world results – fast.
Move past the hype.
Get real world results – fast.