CASE STUDY
From rigs to resilience: Scaling culture through AI-led change
IMPACT SUMMARY
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x
Leadership Alignment
Execs aligned on new operating norms weekly instead of monthly
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x
Pipeline Value Gained
Engagement scores doubled across frontline crews
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%
Reduction in Safety Incidents
Year-on-year drop in safety violations at key sites
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%
Cost of Change Management
Reduced need for in-person enablement and travel
Project Snapshot
Facing the dual pressures of digital transformation and shifting regulatory expectations, a
multinational oil & gas company needed to overhaul its operating model and workforce
culture across upstream, midstream, and downstream operations. But legacy mindsets,
language barriers, and inconsistent rollout of initiatives created deep friction. Change
fatigue set in fast. With new systems rolling out monthly and teams spread across time
zones, leaders knew they needed a new way to guide behavior—and fast.
Our Solution
We deployed a fleet of multilingual AI change agents embedded across operational hubs,
rig sites, and corporate offices—capable of delivering localized training, real-time answers,
and proactive nudges aligned to the client’s transformation roadmap. Working in sync with
HR and site leaders, we tailored playbooks, reinforced critical workflows, and provided
always-on support through Slack, Teams, and mobile. Our consultants tracked adoption
signals and iterated the program weekly—turning what was once a top-down mandate
into a bottom-up movement of shared accountability and engagement.
SERVICE MIX
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