CASE STUDY
Firing on all cylinders: How a specialty chemicals leader transformed its marketing stack
IMPACT SUMMARY
↑
0
x
Workflow Acceleration
Reduced campaign launch time from monthly to bi-weekly.
↑
0
%
Lead Conversion Uplift
More MQLs progressing to SQLs and opportunities.
+
0
K
Annual Qualified Leads
Automated routing and scoring lifted lead volume.
$
0
M
Annual Revenue Uplift
Attributed directly to marketing-sourced pipeline
Project Snapshot
A global specialty chemicals manufacturer faced critical delays and disconnects across its
go-to-market systems. Multiple CRM, email, and campaign platforms created
fragmentation across regions and business units. Lead data was incomplete, scoring was
manual, and sales handoffs were inconsistent—leading to missed opportunities and
wasted spend. Marketing Ops was overwhelmed with reactive troubleshooting, unable to
scale campaigns or prove ROI. Leadership knew that without a unified, intelligent
foundation, their revenue engine would stall in a competitive, margin-tightening
environment.
Our Solution
We rebuilt the client’s marketing operations from the ground up—consolidating tech stacks
across 6 regions into a single, streamlined ecosystem anchored in HubSpot, Segment, and
Salesforce. AI agents mapped integration gaps, cleaned schemas, and flagged sync errors
in real time. We redefined MQL criteria, automated scoring, and built robust routing rules
to ensure every lead hit the right sales desk, instantly. Reporting pipelines were rebuilt for
full-funnel attribution, and ops teams were trained for long-term self-sufficiency. The
result: a high-velocity, insight-driven system that connects marketing strategy directly to
commercial results.
SERVICE MIX
Related Case Studies
Chemicals GTM Stack
In specialty chemicals, we engineered a martech reaction—fusing fragmented tools into a high-pressure system that routed leads and converted with precision.
Move past the hype. Get real world results – fast.
Move past the hype.
Get real world results – fast.