Active Digital

CASE STUDY

From siloed assets to a unified brand: Powering freight with scalable content

IMPACT SUMMARY

$ 0 M

Quarterly revenue impact

Pipeline growth from branded content initiatives.
0 x

Content output velocity

From 5 to 15 campaigns monthly—no added headcount.
0 %

Engagement uplift

Increase in CTR across digital channels.
+ 0 K

Annual content reach

Multi-channel impressions from logistics buyers.

Project Snapshot

A freight forwarding company struggled with inconsistent branding and fragmented content production across regions. Marketing teams were duplicating efforts, creative lacked cohesion, and field sales had little to rely on beyond outdated pitch decks. As they expanded into North America and Asia, these inefficiencies became a bottleneck—slowing campaign execution, undermining credibility, and eroding brand trust in a competitive market

Our Solution

We built a global brand system from the ground up—anchored in defined pillars, visual identity, and tone of voice—then deployed AI agents to generate adaptive content for sales, marketing, and partner enablement. Messaging was tailored by market and persona, with content flows governed through a modular design system. Our consultants acted as creative editors and brand stewards—ensuring every asset spoke with one voice. The result: a scalable content engine driving growth, consistency, and speed.

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