Active Digital

CASE STUDY

From siloed channels to strategic synergy: Rewiring a media giant’s operating backbone

IMPACT SUMMARY

0 %

Increase in cross-functional campaign launches

From quarterly rollouts to weekly go-lives across marketing, sales, and content
$ 0 M

Annual revenue unlocked through streamlined operations

By eliminating inefficiencies and realigning talent to strategy
0 %

Reduction in decision-making cycle time

From 19 days to 11 days across campaign approvals and execution
0 x

Faster speed to market for new content formats

Pilots that once took months now greenlit and launched in under 3 weeks

Project Snapshot

A legacy media conglomerate struggled to keep pace with the digital-first content landscape. While their brand reach remained strong, their internal structure—rigid, role-specific, and heavily siloed—blocked speed, innovation, and adaptability. Creative, marketing, and ad sales teams operated on disjointed timelines, using misaligned metrics and competing workflows. Leadership recognized that scaling digital monetization would be impossible without redesigning how the organization actually operated.

Our Solution

We partnered with executive leaders to redesign the company’s operating model from the ground up—mapping real decision flows, uncovering coordination friction, and identifying under-leveraged talent. Using AI agents to simulate new workflows, we validated role realignments, restructured accountability across functions, and tested model resilience under multiple production scenarios. With this groundwork, we rolled out the new model across business units, embedding change through training, org-wide communication, and operational scorecards that reinforced collaboration. Execution velocity soared—and with it, business impact.

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