Active Digital

CASE STUDY

Rebranding at scale: How a global hospitality group unified its voice across 40 markets

IMPACT SUMMARY

0 %

Engagement lift

Across web, social, and email
+ 0 K

Assets generated

From a centralized modular content engine
$ 0 M

Campaign ROI

Attributed to new brand-aligned campaigns
0 x

Content velocity

Faster production across all regions

Project Snapshot

A global hospitality group was struggling to maintain brand consistency across its 40 regional marketing teams. Campaign assets lacked cohesion, turnaround times were slow, and creative teams operated in silos. With a major repositioning on the horizon, leadership needed a scalable content system to unify voice, speed execution, and drive global-to-local coordination across hotels, resorts, and digital touchpoints

Our Solution

We built a modular content system rooted in a refreshed brand architecture—defined through collaborative workshops with global and regional teams. AI content agents now generate first-draft assets localized by market, while design guidelines and reusable templates ensure visual coherence. Competitive monitoring agents track shifts in hospitality messaging, helping teams respond faster to trends. Every asset is reviewed through a central editorial lens—enabling speed without sacrificing brand integrity.

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