Active Digital

CASE STUDY

Flight path to revenue: How a unified GTM system boosted airline bookings to sky-high ROI

IMPACT SUMMARY

+ 0 K

New monthly bookings

AI-led routing eliminated drop-offs at 3 key funnel stages
0 X

Faster Route-to-Booking

From a 2-week cycle to daily optimization
$ 0 M

Quarterly revenue increase

Dynamic pricing + aligned messaging for premium seat sales
0 %

CRM-to-conversion rate

Email and digital retargeting now close loop 43% faster

Project Snapshot

A regional airline struggled with stagnant revenue growth despite increasing marketing spend. Disconnected systems, conflicting data between marketing and sales, and lagging campaign execution led to low booking conversion and poor visibility into performance. Seasonal surges in demand often overwhelmed operations while campaigns failed to capitalize. Without a unified view of their customer journey, revenue opportunities were left on the runway.

Our Solution

We rearchitected the go-to-market system into a centralized, intelligent GTM framework—mapping buyer behavior across search, loyalty programs, and CRM engagement. AI agents modeled journey patterns, identified drop-off points, and aligned messaging with real-time seat availability and traveler intent. Execution was streamlined via CRM integrations and performance dashboards, enabling daily decision-making and synchronized campaigns across channels. The result: a marketing engine as agile as the skies they fly.

Related Case Studies

Move past the hype. Get real world results – fast.

Move past the hype.

Get real world results – fast.