We rearchitected the go-to-market system into a centralized, intelligent GTM framework—mapping buyer behavior across search, loyalty programs, and CRM engagement. AI agents modeled journey patterns, identified drop-off points, and aligned messaging with real-time seat availability and traveler intent. Execution was streamlined via CRM integrations and performance dashboards, enabling daily decision-making and synchronized campaigns across channels. The result: a marketing engine as agile as the skies they fly.